Stand Mixer Attachments Website

Cross-Platform Testing – Triage – Launch

Challenge: After being live for 6 months, certain site functions were not behaving as expected on a number of popular, newly released mobile devices.

Solution: As an inherited site, I took a deep dive with the Lead Developer and Art Director to understand how it was built from the ground up, how we could fix these issues and how to future-proof it.

Result: Following the update, user retention rates on these devices immediately improved as expected and the site remained functional on all new devices until its scheduled removal in 2017.

Customer Assistance App

Product Strategy – API Development – UX/UI Design – Customer Research – Front-End Architecture – QA – Analytics

Challenge: As a premium brand, matching customers to their perfect appliances required a high level of sophistication in order to keep users engaged throughout the experience.

Solution: Research and testing provided proof that varying the types of interaction throughout the user journey significantly improved user experience. Given this, I organized and led a team ideation session which produced a variety of engaging, on-brand approaches.

Result: Upon release, data revealed a higher than expected user retention rate and an increased volume of customer inquiries to retailers in areas where the app was used most frequently.